The importance of local customer service in the success of e-commerce 📈

In Finland, domestic marketplaces and online stores can gain a competitive advantage from the following values: local products, reliability, and responsibility of Finnish-language service.

In foreign online stores and marketplaces, the difficulty of contacting the customer service in problem situations is perceived as one of the challenges of using these channels. (Source: online shopping in Finland 2022 survey)

So, a tip for foreign online stores, when you operate in the Finnish market, invest in good Finnish-language customer service.