Measuring and Developing your Customer Service
Measuring and Developing your Customer Service The most common measures for the customer service are Service level, NPS and additional sales. Service Level can include e.g. how much of the calls should be answered and in what time, this same logic also applies to e-mails and other channels. Service Level is a good and clear […]
The importance of local customer service in the success of e-commerce 📈
The importance of local customer service in the success of e-commerce 📈 In Finland, domestic marketplaces and online stores can gain a competitive advantage from the following values: local products, reliability, and responsibility of Finnish-language service.In foreign online stores and marketplaces, the difficulty of contacting the customer service in problem situations is perceived as one […]
Personal customer service
Personal customer service “In Finland, 34.7 percent of respondents consider face-to-face transactions to be the most personal, but the phone comes right after with a good 30 percent. New digital channels, such as chatbots, comes clearly behind.” This is a quote from Finnish online media called Markkinointiuutiset (Marketing news) and the numbers are based on […]
E-commerce in the Nordics
E-commerce in the Nordics There are around 20 million people shopping online in the Nordic countries. We as Mixtra are specialized to help companies’ entry and succeed in these markets. Although the Nordic market may be seen as one, there are still differences between the countries, for example in payment methods, ways to handle the […]
Customer service – enabler of growth
Customer service – enabler of growth Today a good customer service must meet the customer’s needs by being approachable around the clock. Naturally, the phone service is less often open 24 hours, but when the phone service is closed, approaching by email is a good option. The role of own websites in customer service has […]
TV Advertising in Finland
tuomas.salla@mixtra.fi+358 45 353 85 15 There are several reasons why TV advertising is still popular in Finland: High TV penetration: Finland has a high TV penetration rate, with most households having at least one TV set. This makes it easier for advertisers to reach a large audience through TV advertising. Targeted advertising: TV advertising allows advertisers […]
Native customer service leads to success
Native customer service leads to success Customer service and customer experience can determine the success of your company or your brand, and the importance grows even bigger when you enter a new market area such as Finland – then localization is the key to success. This means understanding the needs of a local consumer and […]
Mixtra – The most versatile marketing agency in Finland
Mixtra – The most versatile marketing agency in Finland Finland is an exciting prospect for many e-commerce players planning to expand their business to the Nordic market. What the Finnish consumers lack in volumes they make up in consumer behavior. The stereotypical view of Finnish people being reserved and antisocial is quite accurate when it […]
Why localize?
Why localize? As we know, Finns appreciate websites and service in their own language. Localization is not just removing language barriers by translating texts in your website or contents in your social media channels. It is not enough that people can understand if it does not resonate with the recipient. Localization means adapting into a […]
Market Entry – 3 tips for the Finnish market
Market Entry – 3 tips for the Finnish market 1. Google is the most important source of information when Finnish people are online shopping So, make sure your website content, SEO & SEM marketing is translated in Finnish properly. We have helped our clients with these topics with great success. 2. These are TOP 4 […]
